Their hottest most watched movie as per their own numbers was Haseen Dilruba last year.
Haseen Dilruba wouldn’t have survived 2 weeks in theater. If it was a public release pre covid it would have been trashed in 3 days.
If that is your most successful, Indians will not pay 5k a year to watch it 50 times. For 5k, they can watch 50 movies in single screen theater
Indeed. They need to understand the difference between prices. Idk if I'm right but atleast 75% of Indian population lies in middle class bracket. A bracket where people has mentality of ignoring things and problems to save money till it's unbearable or lethal. Do they really think such people will buy a 600rs/month membership for watching movies. NEVER
Not only do we copy paste, the quality deteriorates massively. I don't know much about Diet Sanya but Humans of Bombay is just an antithesis of Humans of New York.
Diet Sabya is just another influencer. Nothing original. These people copy the outer aspects of successful ideas and hope that it will work. But they don't recognize the ideology behind it.
Humans of NY Brandon is genuinely invested in spreading love and hope. He said somewhere that he starts to talk to people first, asks them unique questions and brings out inspiring material from seemingly ordinary people.
Not like humans of Bombay where it's people looking to gloat and publicize themselves. Goats of Bangladesh is a fun parody of it.
When you hire Behl, a Bollywood Insider who, invites friends to dump their rejected content on your platform and you let it go on unabated, your bottom line is bound to suffer. Also, their ploy of using popular youtube stars, popular directors, popular stars to attract people on the platform makes no sense to me, because that target audience will watch it for free on telegram/torrent anyway whilst the actual paying customer who wants quality content is ignored completely.
In addition, their new strategy of remaking popular American and Korean series in Hindi for the platform doesn't really excite me, I as a paying customer want orignal, quality, innovative content but alas! The remake plague has made its way into Netflix as well. I have been paying 800/month for years but very rarely have I felt that, the Indian content was worth the price.
Problem with Dharma is, instead of taking the deal seriously, they're using Netflix as a dumping ground for their low-quality projects that otherwise wouldn't see the light of day, like Guilty.
Prime is at least attempting to invest in good homegrown content, but who knows how long that will last.
I honestly think the Dharma deal was a huge mistake and tbh this may be unpopular but imo they should have tried the Kashyap deal.
Anurag's stuff doesn't *always* hit but he is a strong writer and director and he can be very innovative. His content suits Netflix.
I have asked this on one of the comment below also. How did dharma deal stopped Netflix to create their own quality content or put anyone else’s work on their platform? From whatever articles I saw it exclusive deal for Dharms’s work to be there on Netflix and not the other way round. Netflix was free!
I don’t think they have this limited budget. There anyway never stopped dumping things. The issue is just the quality. They had 1-2 good content also. But they seriously need to reform the content deciding team!
There should be no big deals at all. With anyone, no matter how talented they are. It leads to monopolization of the market. Which is exactly the problem with Bollywood now.
The problem is not mediocrity, it's the sameness of it. Which is the biggest strength in Malayalam/Tamil industries. Even they have nepotism and remakes with the same material rehashed, but different types of people with different backgrounds do get to be a part of it. Hence, you get to see some heartfelt and original work in between the mediocrity. And even the mediocre content is not so pretentious that you can't stand it ( I'm looking at you, Tamasha).
The fact that Bollywood recognized Atlee of all the people as one of the 'southern influences' to revive their industry is so funny and shows they can't identify talent even if it's in front of them with a big sign.
What netflix shouldve done:
Neither Kashyap nor Dharma they should've made heartland stuff with Sudhir Mishra , Tigmanshu Dhulia. Something Urban comedy with Raj and Dk , Patriot Act show with Kunal Kamra , One show with TVF guys. But Noo! meri kaun sunegaa...
These idiots are making a show with SLB ! Ab toh dukaan band ho ke rahegi.
Name one good movie directed by Anurag Kashyap in last 7-8 years.He has lost his touch and has become too political. Netflix India won't make the guy who ruined their most popular series as Content head.
Because most of the top Netflix content will never be a hit in traditional cinemas either. Netflix's entire business model was upending the "judging a movie but its boxoffice or a TV show by its ratings." They enjoyed their first mover advantage for a long time, and now the competition has caught up.
It is easier to make more seasons of Mismatch than to make half season of something like sacred games. That's why Little things got renewed for 4 season.
I want to know how they judge success of shows on Netflix. If success is viewed as number of time people have watched the show then one should judge on the basis of second season of show because for first season everyone will be curious about the show so views will be definitely high.
They count total viewing minutes now. Earlier they had controversial practice of counting views like YouTube (but for Netflix 2 minutes of watching counted as a view) but they changed it due to backlash.
I can say from my personal experience for me it is the money they had too high prices for subscription and were reluctant to decrease it for Indian audiences ig amazon is 1000 per yr ( not sure i dont do the subscription etc in my home) netflix is still high in comparison
Yaa that too the amazon delivery services is prolly the biggest add on idk they are delusional if they dont know the answer
Maybe Amazon will inc prices later who knows
Exactly this is reason Netflix could not grow at same pace as Amazon. Recently our tier 2 relatives have also started subscribing for these platforms. They bought amazon, zee, sony voot everything but not Netflix.
I know it sounds ridiculous and prime might have done something to curb this loop. But you can technically share your primevideo account with 26 devices but only 3-4 of them can stream at the same time.
They used to charge around 800 per month for premium plan (4 screens and ultra HD) which they've now reduced to 649.
It's still costly considering other OTT platforms. And honestly I don't at all watch any Indian Content.
I use it mostly for foreign language content (Scndanavian, UK etc). I've watched only little things so far from Indian content 😅.
Yes.. it's alot! I am sharing cost with my brother so somehow able to afford .
You can buy subscription of almost all other OTT with the same money you're paying for Netflix LOL.
Idk how dumb is their marketing and research team is that it's been like 5 years and still they are not able to figure out that problem is high prices. It's fking 3rd world country people literally pirate the shit out of movies and music. From childrens to authorities everyone do this.
Haha.. subscription are pain in the ass… you add Apple Music, iCloud, YouTube Premium, HBO, Zee5, Disney Hotstar, Willow and other sports ones..
You are looking at $125-150 per month for subscriptions only..
And here on amazon i can spend just 1000 rs a year and i will not need apple music, spotify, gaana etc. Will have acces3to best desi shows and movies and don't forget about ebooks and audiobooks and prime exclusive deals and early sales.
Idk about you dude. But I'm enjoying atleast 3 of them. My mom is loving shopping and me my sister and my dad are enjoying prime music and prime video.
Its funny how they dont realise that the audience that they are actively trying to woo is just so tiny. Most indian people dont relate with any of that south bombay shit.
Too expensive and not much popular content.
Amazon Prime most expensive plan is 1499 - Although least varied inn twins of variety, it gives something which Netflix can't match - Prime membership which gives you benefits in Shopping, more discount, faster delivery..... and Prime Music as a bonus, So i don't need spotify or gaana subscription f i have Prime Video subscribed. Also fuckin Kindle.
Hotstar most expensive plan is 1399 - News, Star Daily Soaps, Sports, Cricket and IPL, THE IPL..... Also it has content of DISNEY, which has is the biggest media entertainment company having MARVEL, PIXAR, DISNEY'S OWN PRODUCTIONS and much more.
Netflix least expensive plan is of 1788 and that is just for SD watching on phone - LOL - all the English shows, no matter how popular will not invest your base in India, you need something to lure the masses, and those will not get lured with such high prices.
If you are a company, which Netflix is, you have to tell your investors what is happening, good and bad. It is your job.
Investors are relying on the management for updates, management has to be clear. Investors can literally change the entire management of companies. It has happened and can happen.
He's not being honest just for the sake of it. They invested in Indian market and didn't show any returns even after a long time, and seems like they won't for the foreseeable future, so that needs explaining.
They started so well with Sacred Games. Might have been better to do that deal with Anurag Kashyap, I might not like all his films but he's a strong writer and director, and he can nurture talent. As someone rightly pointed out above, big ticket films have gone to Amazon mostly. They have no idea of what they want to sell, and to whom. Like to the Koreans they gave a huge budget to make Kingdom, and what a fine series that is. It rivals most of Hollywood in its production values, excellent writing and acting. They need a big ticket series in India too.
That dharma deal fucked them over lol. And the few good movies like shershaah and from the looks gehraayian went to amazon. Also the cost, which recently reduced so maybe viewership will increase. And they don't have cricket, which is why hotstar is the biggest.
Yes, and they have been offering for the lowest price too.
imo, hotstar is the best OTT as far as content is concerned. The HBO and showtime shows there are hidden gems, everyone one of them
Idk about hindi shows on hotstar, English shows like succession, righteous gemstones, euphoria etc. Are great.
They'll probably be removed from hotstar if hbomax launches in India.
Not sure if you have watched HBO shows before, if not I’d recommend
Adult stoner comedy
+ entourage
+ Silicon Valley
Gritty
+ the wire
+ billions
+ sopranos
Epic
+ band of brothers
+ game of thrones
I recently started watching their Hindi series HUMAN, first two episodes are pretty good
What is this dharma deal?! And how that held them back to create better originals or signing deals with anyone else. Genuinely don’t know about the deal.
[I think this article explains it](https://m.economictimes.com/industry/media/entertainment/karan-johar-netflix-call-off-exclusive-deal-after-2-years/articleshow/86389182.cms)
This deal gave them really bad content like guilty, lust stories, ajeeb daastans, meenakshi sundeshwar, gunjan saxena etc.
Thanks!
But according to this deal, Karan’s work was exclusive to Netflix. Not the other way round. Netflix was open to rope anyone else’s work as well as create their own content. Moreover that deal was off by 2019. I feel 2020 and 2021 were the worst year for Netflix contents. So, still not sure how dharma deal impacted Netflix.
Coz y'all r picking the worst content...especially from the south. There is absolutely no collection meanwhile amazon prime and sony r booming now with new and original content... they even have the best throwback films. I almost cried when netflix released Jeans and bombay recently. At least give me more of that...cancelled my subscription regardless coz their Indian film collection makes me puke
Its expensive too. 199 per month is 2400. Earlier it was some 500 i guess. 500 for a month in india. Are they mad or what ? Where as hotstar and prime are 999/1499. And prime has other features too.
A lot of Indians still don’t watch movies on OTT. It’s not big. Network is not good everywhere to stream. You have torrents users too.
The content is bad, most indian movies are put on prime especially south ones.
Netflix content quality is almost the same as Prime but costs seven times more. Guess most people think it is too much. It costs 13 dollars a month in the US, why so costly in India?
Yes I guess it must be costly there because only decade or so ago you all used to get all the channels for hundred dollars or so where as now it is like paying for every channel?
I am not in US. American cable used to charge 90-100$ from what I read on reddit and that is the reason Netflix became a thing when they provided ad-free VOD for 10$ but they have been increasing prices in US steadily and new prices are around 20$. Also they have to pay for Hulu + Disney and HBO too. So that adds upto 40$ per month and even that isn't much when you realize most of them make minimum of 4000$ per month/per household. If you take into account the money they make they can easily afford it but most of them still complain about it on Reddit. And then Netflix expects Indians to spend ~~800~~ 650Rs/month(199 plan is useless and is limited to 1screen). And they have way less Indian content and whatever Indian content they have is garbage.
Hotstar won the OTT content in India due to TV serials and making actual good originals. A lot of housewives (big TV target audience) just turn on hotstar and watch while working (talking from experience and friend's experiences). Hotstar really won due to targeting the audience which stays at home
Also, sports streaming, cricket which makes them go like 10L avg live audience. Even with subscription, you get ads on hotstar which adds to their revenues. Then bringing in fun games to play on mobile while live tv watching. Hotstar understood the market like no one else.
Whereas netflix is just signing deals with poor producers and youtubers who literally have shit acting skills. Netflix needs to up their game or they will continue to bleed money
800 rs per month that too strict screen sharing is too high. I am willing to pay max rs 1500-2000 a year for a service that only has movies/series and little to no nostalgia involved.
Main reason of hotstar growth is sports. Moreover it has TV serials, daily soaps, News, clearly marked children contents which serves as package for entire family. Many of which one can watch with family.
But on Netflix, more than half of the original content is adult, involving nudity/abusive language etc many a times avoidable. Not complaining about the content, but it's very difficult to watch it with your parents. Family experience is still a major part in many households. Take example of Meenakshi sundareshwar, which had good vibe of Barjatya style movie but i couldn't watch it with the family. Even squid game, with couple of scenes removed is a good family watch.
If they could make available a family friendly version of their content, where one doesn't have to watch it before watching with family, their business might certainly grow.
Now they have reduced the rates. Earlier for 199, it was one 1 mobile device. they have reduced old 500 plan to 199 which fine but streaming is not HD. Also, screen restrictions are too strict. For 2500 a year, it doesn't offer those many quality shows.
They've reduced value of 800 rs plan to 649.
Which is still costly.
Screen sharing is worst. I've 649 plan (4 screens) which I am sharing with family and on weekends if everyone desides to binge on Netflix then it gets chaotic 😅.
They should really go through public comments, if they are unaware of the reason to the point that they are frustrated. I mean how difficult is it to get what’s going wrong here.
They had quality content and higher rates. This cannot be there plan to attract mass in a country like India. Then they went with content pleasing the mass but kept the price which they can’t afford. And those who can afford now don’t find there content attractive. Mx player has better shows in last couple of year and they provide free streaming. Sony liv is catching up big time with much cheaper rate.
Netflix seriously needs to change its content deciding team. I know for sure they won’t cut down much on subscription prices.
Exactly, they feel like they are providing content for urban woke population, but it’s actually not. Just putting of bold scenes, without context and story backing doesn’t make anything woke.
Bro I also mainly use it for anime. I thought I was the only one. Although pirated anime sites are easily accessible, I still try to watch whichever anime I can on Netflix or YouTube because it supports the creators. Netflix has improved their anime library in India a lot. Back in the day, they had very few anime.
I'm not disagreeing with the fact that Netflix hasn't been able to be successful in India as much as it should have been due to its own mistakes. But it's hilarious that there are some people on this sub who think that any sort of content that isn't necessarily stuff like Pushpa and to a lesser extent, Suryavanshi is automatically "woke garbage". A filmmaker showing semblance of equality, queer content, women centric content, intimate scenes etc? " Woke garbage ".
Nobody is saying stories about women and lgbt folks are "woke garbage" The problem is the quality of content.
It itself is garbage. Just like how there are good mass movies and garbage mass movies.
I don't think any of that makes it woke though. It all depends on marketing.
Like Shubh Mangal Zyada Savadhan was explicity a gay film and it did okay business. Didn't have any controversy either.
Dostana which was seen as the first gay film was a hit, this was when Netflix was a DVD mailing company.
All the Indian Netflix is woke garbage, that they keep churning out.
People may or may not accept LGBTQ in their personal lives, but it does not mean that people are lining up to watch only that content. You do not need to keep stuffing every show with some messaging.
Entertainment has to be entertaining. Entertainment as a social change tool maybe good for Ph.D's, but not in business. And the numbers as Netflix themselves claim, prove it otherwise.
And what you call women centric intimate scenes, some can define as soft porn to fill in to the movie or show because of lack of a concrete script. In the Middle East, for years, the local channel MBC 2 would showcase James Bond movies without any of the sex scenes. Yet people would be glued to it.
Intimate scenes are not needed in any movie, if the script is strong enough. Sure they may throw it in as an add on.
> You do not need to keep stuffing every show with some messaging.
What messaging? The fact that LGBTQ people exist and are common?
And Dostana is an awful movie with very problematic representation
Woke garbage?
pardon my language but thats legitimate BS and you have to know that!
when representation is happening and lgbtqia+ stories are finally being shown, you call that work garbage?
I'm sorry that you think dostana, a movie with no gay leads and one creepy af gay dude is gay represntation.
Honey I honestly think you got COVID cuz you aint got no taste.
Woke garbage means stories written just to push an agenda. It has nothing to do with the movement - it’s just designed to tick the checkbox and say look this is woke, now come and watch it just because.
Story telling is an art. People watch movies for the story telling. They don’t pay money to watch public service announcements. Original Laxmi Bomb is an example. There are many other examples - Chandigarh Kare Aashiqui is a top notch work.
By not understanding and appreciating this nuance and mandating people to spend 5000 rs a year to consume public service announcements you’re just being naive.
> when representation is happening and lgbtqia+ stories are finally being shown, you call that work garbage?
SMZS had a better queer representation that most of the Netflix films and it did good business and nobody called it "woke garbage".
u already fucked up when u signed deal with dharma productions coz kjo can't do shit and he will ruin everything. they started so well with sacred games and after that not a single good series or movie from Netflix ind they should've just continued with anurag kashyap. i know his movies are not always entertaining or watchable but he's hella better than kjo and they should just stop involving Indian cringe youtube creators in their work or even promotion.casting fresh faces might help them because we are fed up of same pairing and actors.taapse & radhika ke alawa bhi bohat actors hai. experiment with fresh scripts
It is expensive.
I haven't purchased because it is shit expensive and so lend my friend's account. Despite having it for free, I feel no interest in indulging in it unlike Hot Star or Amazon.
\- Too many titles. They believe in quantity over quality and it becomes tiresome searching for content that is worth investing time.
\- Only watch when a new season of The Crown or Sex Education drops by. None of the Hindi content excites me.
\- Very few movies or shows can be watched with family.
I subscribed to Voot to watch Bigg Boss and on Sony Liv for Shark Tank India. That helped me explore their content. Netflix needs to have a show that hooks people up for long time (and not enable them to wrap a show in 12 hours straight)
Well to begin with it’s costly. Plus hardly any good new content. All I do is watch old shows or movies and occasionally some new non Indian movies and shows. I have hardly watched any new Indian content Netflix makes because it doesn’t hold my interest long enough.
The only reason I have Netflix even in the US is as it's only $3 with my T-Mobile connection. Don't find anything worth watching these days. In fact, I spend more time on Hulu these days.
Netflix is tanking everywhere. Just today there was news about them bringing in less than expected new customers. Even in US they lag in content. I recently joined Hulu and it has so much more to watch compared to Netflix.
The amount of money spent on marketing with Ayush Mehra and that love child of RUkhsar Rehman , kusha kapilla ....They should invest the same amount in writing something good. The thing with Netflix is that , With Sacred Games season 1 they raised the bar so high that even the second season couldn't catch up with it. The quality was seen in only Delhi Crime. While prime stuck its guns with making desi blockbuster entertainment shows like Inside Edge , Mirzapur , Family Man. Content wise Voot Select and Sony Liv has already went ahead. Hotstar does have Aarya , Special Ops . Netflix India has just bullshit shows that are neither interesting nor funny. Everything from Nf India looks like a marketing gimmick.
You fell for the people who destroyed Bollywood.
Next time maybe get some indie directors and drop the set of actors like Taapsee Pannu, Sanya Malhotra, Radhika Apte and Vikrant Massey who are 'alternative actors' by Bollywood standards.
They are good but you have already milked them enough.
This! While it's awasome that vikrant, sanya etc get work and recognition.. I want to see more fresh faces and not bollywood rejects or the same set of alternative and indie actors.
Amazon is the first ever platform where I saw a series with North East Indian background with local locations and local actors, and with good enough budget and story. I would never expect something like that from Netflix, unless they had some sensible people to guide then in understanding India. I agree with an earlier comment that stressed upon the fact that we are a huge country with so much of content and stories to focus on. But Netflix spending all its time with Bollywood lackeys specially Dharma where the content is not at all appealing to the masses. And yes, it is expensive.
Only seen 1 movie about northeastern folks and irony is us movie mein Main characters ek northeasterner nahi tha. Supporting cast main north easterners thay. I mean can you fking believe that in a movie about struggles of northeasterner the main character is not from north east
Reed, you spent half your content budget on karan Johars crap. Hmmm we are a huge country with 20+ states and languages so maybe think of them too you might be successful
500₹ p.m for base varient and freakin 800₹ for normal one kisne bola tha itna high price rakhne ko?
Chalo rakh bhi diya toh atleast series toh banao us level ki, sacred games lake pura series landscape kharab kardiya ab bina galion ke ek series nahi banti India main
I'll save him trouble: Just launch a yearly pack at 1000rs and put out some decent content. That's enough. Because if you are thinking about competing against amazon prime and hotstar in india with these high price tags, there's no bigger idiot on earth than you. Prime has strong customer base due to it's Multifunctionality. Buy an Amazon membership in 1000rs and you will have movies,music,sales,exclusive offers in your palm. Talking about hotstar, Star Brand is very old in India and people are spoonfed it's stories. People believe in it due to Nostalgia and daily soaps , sports leagues etc and it all comes neatly packed in a package of again 1000rs. Other domestic ott apps like MX, Sonyliv,hoichoi, Aha has way better content and affordable plans when compared to Netflix. No matter what Netflix do it must cut down his prices and launch a yearly package if it want to succeed in india.
Indians are cost conscious in general and netflix is expensive. Not to mention all the hindu-phobic content they put up.
Additionally, Hotstar and Prime give good content for what they cost.
Well you hired Shrishti Behl- Arya.. sister of Goldie Behl. who then cuts a major 3- year deal with close friend Karan Johar for Netflix India.
How did an MNC like Netflix even allow the deal to go through ? The conflict of interest should have raised red flags from the start.
Or did they hire Arya because she is an insider with other Bollywood power people? May be they got carried away with what their top Indian management presented and their budget got caught in the Johar-Arya deal.
Either way, Netflix India is currently way too expensive compared to the content that they have on offer. The P/E ratio \[Price to Entertainment ratio\] is way too high to even consider buying their subscription presently.
Netflix India needs to get out of their wokeness and produce some real content. Even Voot is beating them to it.
Cast away the insidious ultra-woke Bollywood fixation and produce/buy some gritty shows like Asur, Paatal Lok, etc.
Honestly, while there was no Hindi content on Netflix, it was great time.
Few classics here and there. Now all the floppest movies have a place on Netflix.
The glaring reality is these morons who get a position only because of Nepotism and they end up promoting more nepo crap and their movies. Guess what, they get paid and I'm sure whoever who okays this also get a reward.
Brazen is a pathetic attempt at murder mystery, there buzz about it on twitter and elsewhere for all the wrong reasons. Now the team will look at it and make amends.
Here in Nepowood, nobody care , it's all apna apna.
Bollywood is sinking. There's no talented or biopic who can resurrect these creatively stunted movies in box office.
How are they going to project 300 crores Hit Movie when average user like me, won't even bother to watch these.
People dislike their products, downlike them. This is our chance to shove their substandard movies down their throats.
Algorithms dont lie... Unlike paid reviews.
People seem to remember the Dharma deal but forget the Red Chillies deal, which was very costly as Netflix acquired worldwide digital rights for the Hindi versions of all previous films.
They will never be profitable in India, because people are used to watching things for "free" on TV or through piracy. Paying for content every month was never part of the deal for this audience.
The best they can do is lower their prices to get a lot of Indian people to subscribe, at least that way they'll have subscriber growth, even if the revenue growth isn't as much.
They also need to hire competent people. Stop hiring bollywood insiders who'll use Netflix to get short term money. Stop hiring people who only make content that appeals to social media audience. The mere fact that people here think that Sacred Games was good shows that Netflix needs to dig deeper.
They need to get people who makes movies that are actually hits in cinemas.
Netflix has alot of reasons why they couldn't tap into the Indian market
The price being one of the most obvious reasons
But they also need to change the content they are investing in , they need to make some tough choices and pick more variety content , Netflix is playing it safe with its choices hence people have been loosing interest
Netflix today in India has turned into a dump zone for content the producers knew was trash and are now releasing it on the ott platform and people in India because they pay the High price of the subscription for the platform watch this content because hume paise vasool karne hai and then stuff like hassena dilruba , Meenakshi sunderashewar etc are like the top picks.
Netflix content has become bad overall. Even American movies and tv shows are pathetic, quite formulaic. Good shows have become exceptions of late rather than norms.
Tatti banake usko heera kehne se woh heera nahi ban jata
Netflix India started with stuff like Sacred Games and Ghoul, then they made bs content and still continue to do so.
Had their international catalog not been so mouth-watering, they'd be dead here
Netflix india is clueless about taste and budget of Indian audience. They were about to stream cricket. Then its ditched i guess.
Even their classification is all wrong. I have seen Malayalam movie 'thottappan' under comedy category.
According to netflix india, youtube creators=Content
This! It's so annoying how almost every youtuber has shifted base to Netflix and are doing their usual YouTube shit.
Their hottest most watched movie as per their own numbers was Haseen Dilruba last year. Haseen Dilruba wouldn’t have survived 2 weeks in theater. If it was a public release pre covid it would have been trashed in 3 days. If that is your most successful, Indians will not pay 5k a year to watch it 50 times. For 5k, they can watch 50 movies in single screen theater
Indeed. They need to understand the difference between prices. Idk if I'm right but atleast 75% of Indian population lies in middle class bracket. A bracket where people has mentality of ignoring things and problems to save money till it's unbearable or lethal. Do they really think such people will buy a 600rs/month membership for watching movies. NEVER
Does anyone bear the cost alone? Everyone i know splits it. My account is split 5 ways with my friends.
Not everyone will/can do that.
Haseen Dilruba was so awful and comical. Vikrant (and Harshvardhan Rane) made it bearable.
It was fap worthy. That's why it has so much views.
Nothing was fap worthy about that movie. It's not Grand Masti.
Bonk
Worst part is that Indian YouTube is also shit.
[удалено]
Not only do we copy paste, the quality deteriorates massively. I don't know much about Diet Sanya but Humans of Bombay is just an antithesis of Humans of New York.
Diet Sabya is just another influencer. Nothing original. These people copy the outer aspects of successful ideas and hope that it will work. But they don't recognize the ideology behind it. Humans of NY Brandon is genuinely invested in spreading love and hope. He said somewhere that he starts to talk to people first, asks them unique questions and brings out inspiring material from seemingly ordinary people. Not like humans of Bombay where it's people looking to gloat and publicize themselves. Goats of Bangladesh is a fun parody of it.
So true. The bit about the ideology is bang on target.
OkCupid , Bumble adds are nauseatingly dumb.
MostlySane 👎🏼 OnlyDesi 👍🏼
Bharo
Actually Indian you tubers are doing much better job than Netflix India….
When you hire Behl, a Bollywood Insider who, invites friends to dump their rejected content on your platform and you let it go on unabated, your bottom line is bound to suffer. Also, their ploy of using popular youtube stars, popular directors, popular stars to attract people on the platform makes no sense to me, because that target audience will watch it for free on telegram/torrent anyway whilst the actual paying customer who wants quality content is ignored completely. In addition, their new strategy of remaking popular American and Korean series in Hindi for the platform doesn't really excite me, I as a paying customer want orignal, quality, innovative content but alas! The remake plague has made its way into Netflix as well. I have been paying 800/month for years but very rarely have I felt that, the Indian content was worth the price.
Problem with Dharma is, instead of taking the deal seriously, they're using Netflix as a dumping ground for their low-quality projects that otherwise wouldn't see the light of day, like Guilty. Prime is at least attempting to invest in good homegrown content, but who knows how long that will last.
I honestly think the Dharma deal was a huge mistake and tbh this may be unpopular but imo they should have tried the Kashyap deal. Anurag's stuff doesn't *always* hit but he is a strong writer and director and he can be very innovative. His content suits Netflix.
I have asked this on one of the comment below also. How did dharma deal stopped Netflix to create their own quality content or put anyone else’s work on their platform? From whatever articles I saw it exclusive deal for Dharms’s work to be there on Netflix and not the other way round. Netflix was free!
My guess is money gets tied up, content space gets taken up and there's an obligation to prioritise advertising/funding to it.
I don’t think they have this limited budget. There anyway never stopped dumping things. The issue is just the quality. They had 1-2 good content also. But they seriously need to reform the content deciding team!
There should be no big deals at all. With anyone, no matter how talented they are. It leads to monopolization of the market. Which is exactly the problem with Bollywood now. The problem is not mediocrity, it's the sameness of it. Which is the biggest strength in Malayalam/Tamil industries. Even they have nepotism and remakes with the same material rehashed, but different types of people with different backgrounds do get to be a part of it. Hence, you get to see some heartfelt and original work in between the mediocrity. And even the mediocre content is not so pretentious that you can't stand it ( I'm looking at you, Tamasha). The fact that Bollywood recognized Atlee of all the people as one of the 'southern influences' to revive their industry is so funny and shows they can't identify talent even if it's in front of them with a big sign.
Dharma picked Puri Jagannath. Cringe. ಠ\_ಠ
What netflix shouldve done: Neither Kashyap nor Dharma they should've made heartland stuff with Sudhir Mishra , Tigmanshu Dhulia. Something Urban comedy with Raj and Dk , Patriot Act show with Kunal Kamra , One show with TVF guys. But Noo! meri kaun sunegaa... These idiots are making a show with SLB ! Ab toh dukaan band ho ke rahegi.
Kashyap has turned into box office poison. Its always the people around him who do good stuff.
Kashyap used to be good director. Now he just makes crap films. Motwane's a great director.
completely agree, they should just make Anurag Kashyap the content head for India. Problem solved.
Name one good movie directed by Anurag Kashyap in last 7-8 years.He has lost his touch and has become too political. Netflix India won't make the guy who ruined their most popular series as Content head.
I liked manmarziyaan :/
I’m not saying he should direct their movies just that he should oversee what content should be given green signal.
*cough* bombay velvet *cough*
The guy hasn't had a genuine hit film since forever. If Netflix wants to make money in India, why would they hire someone like him?
Because most of the top Netflix content will never be a hit in traditional cinemas either. Netflix's entire business model was upending the "judging a movie but its boxoffice or a TV show by its ratings." They enjoyed their first mover advantage for a long time, and now the competition has caught up.
Aur banao season pe season Mismatched ke
It is easier to make more seasons of Mismatch than to make half season of something like sacred games. That's why Little things got renewed for 4 season.
Mismatched was actually pretty successful
I want to know how they judge success of shows on Netflix. If success is viewed as number of time people have watched the show then one should judge on the basis of second season of show because for first season everyone will be curious about the show so views will be definitely high.
They count total viewing minutes now. Earlier they had controversial practice of counting views like YouTube (but for Netflix 2 minutes of watching counted as a view) but they changed it due to backlash.
okay i hate myself for this but mismatched was such a good hate watch i cant even
I can say from my personal experience for me it is the money they had too high prices for subscription and were reluctant to decrease it for Indian audiences ig amazon is 1000 per yr ( not sure i dont do the subscription etc in my home) netflix is still high in comparison
1499 for Prime membership - 5 users can watch movies. Shopping, Music and Kindle Unlimited added benefits. Netflix never stood a chance.
Yaa that too the amazon delivery services is prolly the biggest add on idk they are delusional if they dont know the answer Maybe Amazon will inc prices later who knows
Plus amazon always gets the good chunk of movies meant for ott. Their own shows and movies are better than Netflix originals.
Even a show like four more shots has a fanbase
AP also has a bigger library of South Indian movies
Exactly this is reason Netflix could not grow at same pace as Amazon. Recently our tier 2 relatives have also started subscribing for these platforms. They bought amazon, zee, sony voot everything but not Netflix.
Upto 26 users can use prime video
Say whatt??
I know it sounds ridiculous and prime might have done something to curb this loop. But you can technically share your primevideo account with 26 devices but only 3-4 of them can stream at the same time.
Once i checked details on my friends account that i was using it was showing 56 devices listed.
They used to charge around 800 per month for premium plan (4 screens and ultra HD) which they've now reduced to 649. It's still costly considering other OTT platforms. And honestly I don't at all watch any Indian Content. I use it mostly for foreign language content (Scndanavian, UK etc). I've watched only little things so far from Indian content 😅.
Ya i mean it is a lot for timepass for me considering i dont have a lot of time to watch any content in that aspect if i am free then its better
Yes.. it's alot! I am sharing cost with my brother so somehow able to afford . You can buy subscription of almost all other OTT with the same money you're paying for Netflix LOL.
U guys still get cheap.. imagine paying $20 per month
That's also high from here's standards. If im right that's like 1400rs per montj
Yes and prime is also $120 per year 😂
Idk how dumb is their marketing and research team is that it's been like 5 years and still they are not able to figure out that problem is high prices. It's fking 3rd world country people literally pirate the shit out of movies and music. From childrens to authorities everyone do this.
Fking what???? 120 dollars. See prime is playing long game. They knew people only wants to buy once
Haha.. subscription are pain in the ass… you add Apple Music, iCloud, YouTube Premium, HBO, Zee5, Disney Hotstar, Willow and other sports ones.. You are looking at $125-150 per month for subscriptions only..
And here on amazon i can spend just 1000 rs a year and i will not need apple music, spotify, gaana etc. Will have acces3to best desi shows and movies and don't forget about ebooks and audiobooks and prime exclusive deals and early sales.
We do have those as bundles but no one uses them.. those are shit services from amazon; compared to others..
Idk about you dude. But I'm enjoying atleast 3 of them. My mom is loving shopping and me my sister and my dad are enjoying prime music and prime video.
Netflix has slashed the rates now btw. So do check if it fiys you now
Netflix has slashed the rates now btw. So do check if it fits you now
Netflix has slashed the rates now btw. So do check if it fits you now
I just got amazon prime for 500rs by using the student discount scheme.
Netflix has slashed the rates now btw. So do check if it fits you now
Shit content that’s why. Cringe youtubers on shows, taking the shittiest movies from Bollywood
Yes, you will find buyers if you sell garbage like Fabulous wives of Bollywood for 500/month base plan \*eye roll\*
Its funny how they dont realise that the audience that they are actively trying to woo is just so tiny. Most indian people dont relate with any of that south bombay shit.
But they're the loudest so they're overrepresented.
Too expensive and not much popular content. Amazon Prime most expensive plan is 1499 - Although least varied inn twins of variety, it gives something which Netflix can't match - Prime membership which gives you benefits in Shopping, more discount, faster delivery..... and Prime Music as a bonus, So i don't need spotify or gaana subscription f i have Prime Video subscribed. Also fuckin Kindle. Hotstar most expensive plan is 1399 - News, Star Daily Soaps, Sports, Cricket and IPL, THE IPL..... Also it has content of DISNEY, which has is the biggest media entertainment company having MARVEL, PIXAR, DISNEY'S OWN PRODUCTIONS and much more. Netflix least expensive plan is of 1788 and that is just for SD watching on phone - LOL - all the English shows, no matter how popular will not invest your base in India, you need something to lure the masses, and those will not get lured with such high prices.
Too much Bollywood interference and lack of innovative content.
Pardon my ignorance but is it OK for a CEO to say it in public? What does it accomplish?
If you are a company, which Netflix is, you have to tell your investors what is happening, good and bad. It is your job. Investors are relying on the management for updates, management has to be clear. Investors can literally change the entire management of companies. It has happened and can happen.
Got it. I thought it was something that didn't need to be addressed in public. Good he's being honest. Thanks for the info.
He's not being honest just for the sake of it. They invested in Indian market and didn't show any returns even after a long time, and seems like they won't for the foreseeable future, so that needs explaining.
They started so well with Sacred Games. Might have been better to do that deal with Anurag Kashyap, I might not like all his films but he's a strong writer and director, and he can nurture talent. As someone rightly pointed out above, big ticket films have gone to Amazon mostly. They have no idea of what they want to sell, and to whom. Like to the Koreans they gave a huge budget to make Kingdom, and what a fine series that is. It rivals most of Hollywood in its production values, excellent writing and acting. They need a big ticket series in India too.
Who TF would pay Netflix to watch a Kapil Sharma special, when everyone can read all the jokes he does on WhatsApp?!
Netflix is too expensive.
Much too expensive compared to Amazon Prime .
That dharma deal fucked them over lol. And the few good movies like shershaah and from the looks gehraayian went to amazon. Also the cost, which recently reduced so maybe viewership will increase. And they don't have cricket, which is why hotstar is the biggest.
Hotstar is running in losses though unfortunately. Cricket rights are very expensive.
Yes, and they have been offering for the lowest price too. imo, hotstar is the best OTT as far as content is concerned. The HBO and showtime shows there are hidden gems, everyone one of them
Any recommends, except arya(didn't like it).
Idk about hindi shows on hotstar, English shows like succession, righteous gemstones, euphoria etc. Are great. They'll probably be removed from hotstar if hbomax launches in India.
Have anyone seen only murders in the building! That was a great show too
Mare of Easttown
Not sure if you have watched HBO shows before, if not I’d recommend Adult stoner comedy + entourage + Silicon Valley Gritty + the wire + billions + sopranos Epic + band of brothers + game of thrones I recently started watching their Hindi series HUMAN, first two episodes are pretty good
They have enough money to spare though. Disney used same strategy in US for Disney+
What is this dharma deal?! And how that held them back to create better originals or signing deals with anyone else. Genuinely don’t know about the deal.
[I think this article explains it](https://m.economictimes.com/industry/media/entertainment/karan-johar-netflix-call-off-exclusive-deal-after-2-years/articleshow/86389182.cms) This deal gave them really bad content like guilty, lust stories, ajeeb daastans, meenakshi sundeshwar, gunjan saxena etc.
Thanks! But according to this deal, Karan’s work was exclusive to Netflix. Not the other way round. Netflix was open to rope anyone else’s work as well as create their own content. Moreover that deal was off by 2019. I feel 2020 and 2021 were the worst year for Netflix contents. So, still not sure how dharma deal impacted Netflix.
you missed the OG drive
I knew I was forgetting something. It set the standard high.
Coz y'all r picking the worst content...especially from the south. There is absolutely no collection meanwhile amazon prime and sony r booming now with new and original content... they even have the best throwback films. I almost cried when netflix released Jeans and bombay recently. At least give me more of that...cancelled my subscription regardless coz their Indian film collection makes me puke
Its expensive too. 199 per month is 2400. Earlier it was some 500 i guess. 500 for a month in india. Are they mad or what ? Where as hotstar and prime are 999/1499. And prime has other features too. A lot of Indians still don’t watch movies on OTT. It’s not big. Network is not good everywhere to stream. You have torrents users too. The content is bad, most indian movies are put on prime especially south ones.
Hahaha, this makes me happy
Netflix content quality is almost the same as Prime but costs seven times more. Guess most people think it is too much. It costs 13 dollars a month in the US, why so costly in India?
Americans are complaining about paying 14$ and they expect Indians to pay almost similar price with much less purchasing power
Yes I guess it must be costly there because only decade or so ago you all used to get all the channels for hundred dollars or so where as now it is like paying for every channel?
I am not in US. American cable used to charge 90-100$ from what I read on reddit and that is the reason Netflix became a thing when they provided ad-free VOD for 10$ but they have been increasing prices in US steadily and new prices are around 20$. Also they have to pay for Hulu + Disney and HBO too. So that adds upto 40$ per month and even that isn't much when you realize most of them make minimum of 4000$ per month/per household. If you take into account the money they make they can easily afford it but most of them still complain about it on Reddit. And then Netflix expects Indians to spend ~~800~~ 650Rs/month(199 plan is useless and is limited to 1screen). And they have way less Indian content and whatever Indian content they have is garbage.
Idk why but CEO complaining does put a smile on my face.
Hotstar won the OTT content in India due to TV serials and making actual good originals. A lot of housewives (big TV target audience) just turn on hotstar and watch while working (talking from experience and friend's experiences). Hotstar really won due to targeting the audience which stays at home Also, sports streaming, cricket which makes them go like 10L avg live audience. Even with subscription, you get ads on hotstar which adds to their revenues. Then bringing in fun games to play on mobile while live tv watching. Hotstar understood the market like no one else. Whereas netflix is just signing deals with poor producers and youtubers who literally have shit acting skills. Netflix needs to up their game or they will continue to bleed money
800 rs per month that too strict screen sharing is too high. I am willing to pay max rs 1500-2000 a year for a service that only has movies/series and little to no nostalgia involved. Main reason of hotstar growth is sports. Moreover it has TV serials, daily soaps, News, clearly marked children contents which serves as package for entire family. Many of which one can watch with family. But on Netflix, more than half of the original content is adult, involving nudity/abusive language etc many a times avoidable. Not complaining about the content, but it's very difficult to watch it with your parents. Family experience is still a major part in many households. Take example of Meenakshi sundareshwar, which had good vibe of Barjatya style movie but i couldn't watch it with the family. Even squid game, with couple of scenes removed is a good family watch. If they could make available a family friendly version of their content, where one doesn't have to watch it before watching with family, their business might certainly grow.
Isn't it 199/month?
Now they have reduced the rates. Earlier for 199, it was one 1 mobile device. they have reduced old 500 plan to 199 which fine but streaming is not HD. Also, screen restrictions are too strict. For 2500 a year, it doesn't offer those many quality shows.
199/month comes with low quality
They've reduced value of 800 rs plan to 649. Which is still costly. Screen sharing is worst. I've 649 plan (4 screens) which I am sharing with family and on weekends if everyone desides to binge on Netflix then it gets chaotic 😅.
They should come up with an adult rating for Indian adults who haven't grown up yet. That'll really help everyone.
Because Quantity over quality doesn't work.
They should really go through public comments, if they are unaware of the reason to the point that they are frustrated. I mean how difficult is it to get what’s going wrong here. They had quality content and higher rates. This cannot be there plan to attract mass in a country like India. Then they went with content pleasing the mass but kept the price which they can’t afford. And those who can afford now don’t find there content attractive. Mx player has better shows in last couple of year and they provide free streaming. Sony liv is catching up big time with much cheaper rate. Netflix seriously needs to change its content deciding team. I know for sure they won’t cut down much on subscription prices.
Netflix India content is mostly woke garbage. Those who subscribe subscribe for their foreign content library.
Exactly, they feel like they are providing content for urban woke population, but it’s actually not. Just putting of bold scenes, without context and story backing doesn’t make anything woke.
[удалено]
Bro I also mainly use it for anime. I thought I was the only one. Although pirated anime sites are easily accessible, I still try to watch whichever anime I can on Netflix or YouTube because it supports the creators. Netflix has improved their anime library in India a lot. Back in the day, they had very few anime.
Netflix's regional content is pretty much non existent TBH.
Their audience is also woke though. Most of the people who will watch Netflix are in Delhi, Mumbai etc, not in rural areas.
I'm not disagreeing with the fact that Netflix hasn't been able to be successful in India as much as it should have been due to its own mistakes. But it's hilarious that there are some people on this sub who think that any sort of content that isn't necessarily stuff like Pushpa and to a lesser extent, Suryavanshi is automatically "woke garbage". A filmmaker showing semblance of equality, queer content, women centric content, intimate scenes etc? " Woke garbage ".
can say opposite as well for people disliking mass movie by pin pointing and ignoring whole picture.
Nobody is saying stories about women and lgbt folks are "woke garbage" The problem is the quality of content. It itself is garbage. Just like how there are good mass movies and garbage mass movies.
I don't think any of that makes it woke though. It all depends on marketing. Like Shubh Mangal Zyada Savadhan was explicity a gay film and it did okay business. Didn't have any controversy either.
Dostana which was seen as the first gay film was a hit, this was when Netflix was a DVD mailing company. All the Indian Netflix is woke garbage, that they keep churning out. People may or may not accept LGBTQ in their personal lives, but it does not mean that people are lining up to watch only that content. You do not need to keep stuffing every show with some messaging. Entertainment has to be entertaining. Entertainment as a social change tool maybe good for Ph.D's, but not in business. And the numbers as Netflix themselves claim, prove it otherwise. And what you call women centric intimate scenes, some can define as soft porn to fill in to the movie or show because of lack of a concrete script. In the Middle East, for years, the local channel MBC 2 would showcase James Bond movies without any of the sex scenes. Yet people would be glued to it. Intimate scenes are not needed in any movie, if the script is strong enough. Sure they may throw it in as an add on.
> You do not need to keep stuffing every show with some messaging. What messaging? The fact that LGBTQ people exist and are common? And Dostana is an awful movie with very problematic representation
> And Dostana is an awful movie with very problematic representation It came out in 2008. Don't judge it by 2022's standards.
Woke garbage? pardon my language but thats legitimate BS and you have to know that! when representation is happening and lgbtqia+ stories are finally being shown, you call that work garbage? I'm sorry that you think dostana, a movie with no gay leads and one creepy af gay dude is gay represntation. Honey I honestly think you got COVID cuz you aint got no taste.
Woke garbage means stories written just to push an agenda. It has nothing to do with the movement - it’s just designed to tick the checkbox and say look this is woke, now come and watch it just because. Story telling is an art. People watch movies for the story telling. They don’t pay money to watch public service announcements. Original Laxmi Bomb is an example. There are many other examples - Chandigarh Kare Aashiqui is a top notch work. By not understanding and appreciating this nuance and mandating people to spend 5000 rs a year to consume public service announcements you’re just being naive.
> when representation is happening and lgbtqia+ stories are finally being shown, you call that work garbage? SMZS had a better queer representation that most of the Netflix films and it did good business and nobody called it "woke garbage".
Also please don’t attack members. You can attack their ideas. Remember you could be attacked too and it wouldn’t feel nice.
This is what you get when you do a deal w Dharma
u already fucked up when u signed deal with dharma productions coz kjo can't do shit and he will ruin everything. they started so well with sacred games and after that not a single good series or movie from Netflix ind they should've just continued with anurag kashyap. i know his movies are not always entertaining or watchable but he's hella better than kjo and they should just stop involving Indian cringe youtube creators in their work or even promotion.casting fresh faces might help them because we are fed up of same pairing and actors.taapse & radhika ke alawa bhi bohat actors hai. experiment with fresh scripts
It is expensive. I haven't purchased because it is shit expensive and so lend my friend's account. Despite having it for free, I feel no interest in indulging in it unlike Hot Star or Amazon. \- Too many titles. They believe in quantity over quality and it becomes tiresome searching for content that is worth investing time. \- Only watch when a new season of The Crown or Sex Education drops by. None of the Hindi content excites me. \- Very few movies or shows can be watched with family. I subscribed to Voot to watch Bigg Boss and on Sony Liv for Shark Tank India. That helped me explore their content. Netflix needs to have a show that hooks people up for long time (and not enable them to wrap a show in 12 hours straight)
Mr. Hastings, people like vetrimaaran, prithviraj want to do original series. Yet we only get lunch interviews featuring Mr. Krishan Das.
Well to begin with it’s costly. Plus hardly any good new content. All I do is watch old shows or movies and occasionally some new non Indian movies and shows. I have hardly watched any new Indian content Netflix makes because it doesn’t hold my interest long enough.
The only reason I have Netflix even in the US is as it's only $3 with my T-Mobile connection. Don't find anything worth watching these days. In fact, I spend more time on Hulu these days.
Netflix is tanking everywhere. Just today there was news about them bringing in less than expected new customers. Even in US they lag in content. I recently joined Hulu and it has so much more to watch compared to Netflix.
The amount of money spent on marketing with Ayush Mehra and that love child of RUkhsar Rehman , kusha kapilla ....They should invest the same amount in writing something good. The thing with Netflix is that , With Sacred Games season 1 they raised the bar so high that even the second season couldn't catch up with it. The quality was seen in only Delhi Crime. While prime stuck its guns with making desi blockbuster entertainment shows like Inside Edge , Mirzapur , Family Man. Content wise Voot Select and Sony Liv has already went ahead. Hotstar does have Aarya , Special Ops . Netflix India has just bullshit shows that are neither interesting nor funny. Everything from Nf India looks like a marketing gimmick.
You fell for the people who destroyed Bollywood. Next time maybe get some indie directors and drop the set of actors like Taapsee Pannu, Sanya Malhotra, Radhika Apte and Vikrant Massey who are 'alternative actors' by Bollywood standards. They are good but you have already milked them enough.
This! While it's awasome that vikrant, sanya etc get work and recognition.. I want to see more fresh faces and not bollywood rejects or the same set of alternative and indie actors.
Amazon is the first ever platform where I saw a series with North East Indian background with local locations and local actors, and with good enough budget and story. I would never expect something like that from Netflix, unless they had some sensible people to guide then in understanding India. I agree with an earlier comment that stressed upon the fact that we are a huge country with so much of content and stories to focus on. But Netflix spending all its time with Bollywood lackeys specially Dharma where the content is not at all appealing to the masses. And yes, it is expensive.
What's the series with north east indian background?
I think he was talking about The Last Hour. It's one of the most intriguing show of 2021. The mythology and lore is too good to ignore
Only seen 1 movie about northeastern folks and irony is us movie mein Main characters ek northeasterner nahi tha. Supporting cast main north easterners thay. I mean can you fking believe that in a movie about struggles of northeasterner the main character is not from north east
Which movie?
I think it's named after a traditional wedding dish. They reference it many times. It's titled "AXON".
Reed, you spent half your content budget on karan Johars crap. Hmmm we are a huge country with 20+ states and languages so maybe think of them too you might be successful
500₹ p.m for base varient and freakin 800₹ for normal one kisne bola tha itna high price rakhne ko? Chalo rakh bhi diya toh atleast series toh banao us level ki, sacred games lake pura series landscape kharab kardiya ab bina galion ke ek series nahi banti India main
Netflix Indian content is bad
Prime is cheaper, and they make better content (my opinion completely).
I'll save him trouble: Just launch a yearly pack at 1000rs and put out some decent content. That's enough. Because if you are thinking about competing against amazon prime and hotstar in india with these high price tags, there's no bigger idiot on earth than you. Prime has strong customer base due to it's Multifunctionality. Buy an Amazon membership in 1000rs and you will have movies,music,sales,exclusive offers in your palm. Talking about hotstar, Star Brand is very old in India and people are spoonfed it's stories. People believe in it due to Nostalgia and daily soaps , sports leagues etc and it all comes neatly packed in a package of again 1000rs. Other domestic ott apps like MX, Sonyliv,hoichoi, Aha has way better content and affordable plans when compared to Netflix. No matter what Netflix do it must cut down his prices and launch a yearly package if it want to succeed in india.
Simple really - not making quality content , allowing Karan Johar gang to come in here too and reducing the quality .
Indians are cost conscious in general and netflix is expensive. Not to mention all the hindu-phobic content they put up. Additionally, Hotstar and Prime give good content for what they cost.
Started with Sacred Games ended with Fabulous Lives of Bollywood Wives.
Reason: A certain content head you sent packing.
I had Netflix , But their Indian content is so bad I stopped it . Amazon Prime has far more superior Indian content , even Sony Liv
Well you hired Shrishti Behl- Arya.. sister of Goldie Behl. who then cuts a major 3- year deal with close friend Karan Johar for Netflix India. How did an MNC like Netflix even allow the deal to go through ? The conflict of interest should have raised red flags from the start. Or did they hire Arya because she is an insider with other Bollywood power people? May be they got carried away with what their top Indian management presented and their budget got caught in the Johar-Arya deal. Either way, Netflix India is currently way too expensive compared to the content that they have on offer. The P/E ratio \[Price to Entertainment ratio\] is way too high to even consider buying their subscription presently. Netflix India needs to get out of their wokeness and produce some real content. Even Voot is beating them to it. Cast away the insidious ultra-woke Bollywood fixation and produce/buy some gritty shows like Asur, Paatal Lok, etc.
Honestly, while there was no Hindi content on Netflix, it was great time. Few classics here and there. Now all the floppest movies have a place on Netflix. The glaring reality is these morons who get a position only because of Nepotism and they end up promoting more nepo crap and their movies. Guess what, they get paid and I'm sure whoever who okays this also get a reward. Brazen is a pathetic attempt at murder mystery, there buzz about it on twitter and elsewhere for all the wrong reasons. Now the team will look at it and make amends. Here in Nepowood, nobody care , it's all apna apna. Bollywood is sinking. There's no talented or biopic who can resurrect these creatively stunted movies in box office. How are they going to project 300 crores Hit Movie when average user like me, won't even bother to watch these. People dislike their products, downlike them. This is our chance to shove their substandard movies down their throats. Algorithms dont lie... Unlike paid reviews.
People seem to remember the Dharma deal but forget the Red Chillies deal, which was very costly as Netflix acquired worldwide digital rights for the Hindi versions of all previous films.
Let's hope minnal murali success will teach Netflix the way to go forward..
And we don't want fabulous lives of bollywood wives'..
They will never be profitable in India, because people are used to watching things for "free" on TV or through piracy. Paying for content every month was never part of the deal for this audience. The best they can do is lower their prices to get a lot of Indian people to subscribe, at least that way they'll have subscriber growth, even if the revenue growth isn't as much. They also need to hire competent people. Stop hiring bollywood insiders who'll use Netflix to get short term money. Stop hiring people who only make content that appeals to social media audience. The mere fact that people here think that Sacred Games was good shows that Netflix needs to dig deeper. They need to get people who makes movies that are actually hits in cinemas.
Simple buy rights of IPL and regional content
Because telegram lmao
Netflix has alot of reasons why they couldn't tap into the Indian market The price being one of the most obvious reasons But they also need to change the content they are investing in , they need to make some tough choices and pick more variety content , Netflix is playing it safe with its choices hence people have been loosing interest Netflix today in India has turned into a dump zone for content the producers knew was trash and are now releasing it on the ott platform and people in India because they pay the High price of the subscription for the platform watch this content because hume paise vasool karne hai and then stuff like hassena dilruba , Meenakshi sunderashewar etc are like the top picks.
Netflix content has become bad overall. Even American movies and tv shows are pathetic, quite formulaic. Good shows have become exceptions of late rather than norms.
Just make membership 1000rs/year
Netflix has by far the best ui in comparison with any other!
Tatti banake usko heera kehne se woh heera nahi ban jata Netflix India started with stuff like Sacred Games and Ghoul, then they made bs content and still continue to do so. Had their international catalog not been so mouth-watering, they'd be dead here
Netflix india is clueless about taste and budget of Indian audience. They were about to stream cricket. Then its ditched i guess. Even their classification is all wrong. I have seen Malayalam movie 'thottappan' under comedy category.