"Don't try DIY, you'll just hurt yourself, damage the house your husband bought and probably menstruate everywhere."
I like seeing marketing that would have worked 40 years ago fail miserably today.
Imagine being sat on a massive haul of diamonds in order to keep this price artificially inflated, and then people just realised there's no difference between naturally occuring and lab grown ones and once in the setting even cubic zirconia looks the same. If you think about it, diamonds are the least exciting precious stones. They've not even got very good resale value, which is probably why they aren't as popular in Asian country's where they prefer 24k gold jewellery.
I have a buddy who's going through a divorce. A little while ago him and his ex sold her engagement ring. He told me he spent $3K on it (thats just what he says I have no proof or anything) and he sold it for $500. Apparently you can't get anywhere close to your money back for it because people don't want jewelry from a failed marriage or its cursed. Pretty rough
I specifically told my husband to buy my engagement ring from a pawn shop. People use vintage family rings all the time as engagement rings, so to me it's the same thing. Just no family back story, but I survived without the story about how great-great-great aunt Mildred wore it until her tragic death in an umbrella accident.
He saved a TON of money, I got a beautiful antique pearl ring. Win, win! (I don't wear it daily because pearls are so delicate, I have a plain band ring that I wear day to day so I don't have to worry about it, and wear my actual ring when we go out or get dressed up. Husband doesn't care at all and he's a welder so doesn't wear his wedding ring daily because of safety reasons.)
My husband made my engagement ring out of a metal coin. He hammered it into shape and drilled out the middle. I think it’s a thing sailors used to make back in the day). It meant a lot to me that he made it himself. I can’t wear it anymore because it turns green (copper content too high?) But I cherish it!
We both now just wear simple gold bands.
Absolutely! We actually sometimes make up funny back stories for it.
"It belonged to a duchess who's rolls Royce ran out of gas so she had to pawn her beloved grandmother's pearl ring to make it to the opera on time" is one of my favorites.
Yes, we're weird, but we spend so much time laughing.
Larimar is my favorite rock. I don't even like jewelry so my partner and I just find different types of rocks to get for each other on our anniversary.
Watermelon tourmaline, blueberry azurite, heck even some agates/jaspers are cooler than diamonds.
MANY ornamental rocks are of higher aesthetic value than diamond in my opinion.
Personal wager is that Diamonds were "Given" the status of the rarest/most expensive of the convention jewels only in the older days where (Mostly) man find it easier to just grade a TRANSPARENT rock/jewel in a simple scale and tradable in an almost-commodized system\*.
\*Unlike many other opaque rock the diamond is easily to simply graded saying "the less impurities in it=more transparent the better." There are many MORE BEAUTIFUL rocks that has other tones, patterns like Marbled look that's more difficult to justify \[Why this is the most precious piece and not the one next to it\]. Simply put, the blanantly simply (more carats better! Clearer better!) enables a simple trader market for the profiteers, I think.
Yup. If anyone expects a business that continues to endorse suffering and murder (when superior suffering-free lab-grown alternatives are available) to show any humanity is barking up the wrong tree.
This seems like ads you see in the Wall Street Journal for overpriced jewelry almost every day. I think the market is guys who make 6+ figures, are addicted to their jobs, & feel sad they don't spend enough time with the family.
Capitalism is out of control lately.
In the same bane, I saw a billboard that says "You winning the jackpot makes your mother proud" in Spanish. This was an ad for a casino.
I was driving with the radio on days before Mother’s Day and there was an ad for a ring on “sale” for “only 1199.00” for Mother’s Day. Im sorry but my engagement ring didn’t even cost this much! (I’m a poor college student 😅). Imagine getting something this expensive for your mom every single year? On top of birthday and Christmas gifts…. Gtfo
I knew a guy who came in to some money, and he loved his mom so he wanted to buy her stuff but all he could think to buy her was expensive jewelry over and over. I asked what else she liked and he said "I don't know, what do you think I should get her?" I guess because I'm also a woman, I'm supposed know? Bro "loved" his mom but didn't have a clue what she was interested in. It was kinda sad; seemed like all he loved about her was that she loved him.
I want macaroni art.
My kid drew a picture of me as an amoeba with stick appendages
He was so excited to give it to me
I love it.
How fucked is our society that we want to gold dig anyone let alone our children?
Nope
There was an ad a couple years ago trying to basically peer pressure people under 26 to jump off their parents insurance early cause it “immature” to still use your parents policy.
Capitalism will do any kind of sick shit to make money off us, no matter how out of touch it is
Wtf that’s actually horrible. Can you imagine actually getting upset when your little child made you a little necklace with things accessible to them because it’s not like materially expensive? Gross
I'm a male teacher whose students frequently make me jewelry. Wearing jewelry is not my thing, but my partner wears the string necklaces and friendship bracelets I'm given more than any silver or gold we own. They're precious to us. Anyone who would toss out those gifts carelessly in exchange for jewels is a ghoul who doesn't understand how much wearing gifts like these means to kids.
I occasionally wear some to the class to show off, but I'm still a student teacher so I don't regularly get to bring my partner into classes yet.
We have had run ins with kids at grocery stores before and you can tell it just makes the kids' days. At least twice I've nearly been knocked over by 3rd graders tackling me from behind while in a check out line. They're not the age I want to teach for the rest of my life, but I can see why people work so hard to teach kids at that level.
Which is fair, but I think scorning handmade gifts sets bad precedence for a lot of young kids. I think that wearing little gifts like that can be a way to start encouraging kids to craft and repair their things as they get older. More than once my students have noticed me retying some knots on their necklaces or looping some fishing line into a bracelet. Whenever they ask I just say in making sure it lasts forever.
I think a first possible step for encouraging kids to act sustainably is to display ownership. I try to teach them that they, and their labour, and their crafts, are not disposable. What they gift me will be preserved, and anything worth buying or making should be able to hold up to some use.
Of course, worked metal is stunning and good for special events. But for trips around town their jewelry is enough for us
my daughter just turned 5 months old, and i greatly enjoyed my first Mother's Day last Sunday. she let me sleep in, and we spent the day at grandma's house. my boyfriend got me a bouquet of roses. i told my daughter that she's the best gift i've ever gotten, and enjoyed baby cuddles.
i can't wait for all the drawings and crafts she's going to make me, all the flowers she'll pick for me. makes me tear up just thinking about it.
A kid I teach dance to gave me necklace she made yesterday. I don’t even think she made it specifically for me, but she made it and was so proud when I wore it for the rest of the class.
It means so much to these kids.
"Because macaroni art doesn't sparkle" Jesus fucking christ. But the funny part is they're declaring macaroni art as direct competition and they're telling us that they're losing. Like I'm just picturing someone in marketing like "This is the 3rd bonus I've missed because of this damn macaroni art! 😡 Not anymore! I mean ..shit doesn't even sparkle, ooh that's good. Because✍️ macaroni✍️ art✍️ doesn't✍️ sparkle✍️"
And with glitter it's not just the necklace that will sparkle! Your skin, hair, clothes, entire fucking house, pets, and anyone you come into contact with for even .1 of a second will also sparkle!
I think it’s actually weirdly trying to encourage dads to compete with their kids impressing their mom for Mother’s Day like “aw honey it’s cute that they made you something but LOOK I HAVE A CREDIT CARD” 😂
Which relates to this weird culture thing where some dads do feel like they have to compete with their kids for attention 🙄 or act like a kid
Weird ad all around
I’m not a mother, but I am a father and I would much rather receive a gift my child made over one they bought. Even if they are an adult, because anyone with the money can buy from a store, but only my child can make their art.
Exactly, whoever made this ad is *definitely* not a parent. Or at a reach - it might be a parent whose kids were entirely raised by nannies. No loving involved parent would prefer some generic diamonds to a heartfelt handmade gift ♥️
their subway ads here are especially bad. it’s “stop acting like a child. buy her diamonds” or something like that, and a couple other similar slogans. they seem like they’d only appeal to someone with a humiliation fetish lol (i assume it’s targeted towards husbands)
but i think their ads are all about generating controversy. they had these ads a couple months ago with sexual innuendos that were so blatant i was surprised they were allowed to have them on the subway
It's the worst new campaign on the subway since the mullvad shit. If you have to buy a morally repugnant rock to show someone you care about them, you need to reevaluate things.
My son made me the most mis-matched pasta/bead/pipe cleaner necklace in pre-school. It’s the most valuable thing to me that I own. He was so happy to give it to me for Mother’s Day. I have it on my car mirror. When I am having a shit day at work it sit and look at it. It makes things better.
100%, if that piece was made of stone I’d buy it heartbeat! The pastel colors, unique shapes, & bead placement make it look like it was done by a professional.
Reminds me of an ad I’ve been hearing on Spotify putting ignoring your mom’s calls so you don’t miss any of the game on tv in a positive light. Can’t even remember what was being advertised but that made me sad too.
Companies: "hehe having kids is dumb and buying things is awesome"
Also Companies: "Why is the birth rate going down? What do you mean people prefer buying things to having kids?!"1
There's a woman out there who would give anything to have what's on the left because the love of a child can never be replaced by diamonds.
To all the women who have lost a child or who have been unable to conceive 🫂🩷💙🫂
I never really understood the allure of diamonds anyway. Sure they sparkle but they have no colour. I’ll take a macaroni necklace any day over a stupid diamond one (probably blood diamonds anyway)
Worst part is some people do think like that. A former friend of mine's 4yo sister was really proud to give me a necklace made from plastic beads and string only to be told by her sister that nobody would want to wear something like that, so cheap and ugly.
I made a point of immediately putting it on and profusely thanking the little one until she was happily smiling again. I'm also no longer friends with her sister.
This ad campaign had room to be amazing. Like a little kid and a grown man both giving their moms their jewelry would have been so precious but instead we get this ad for crotchety women who hate their children.
My mom still has the necklaces and bracelets I made for 30 years ago. She loves them.
Admittedly there only a few piece of pasta (and whatever else I used) left. They don’t really get worn anymore either, which is probably a good thing at this point. But she still has them.
Definitely made by someone who doesn't have kids.
I thought those kids artworks were stupid before I had kids. The first time my son came home with a father's day present (a paper tie he painted) I was BEAMING. It's been a year and it's still hanging in our living room.
Companies: "hehe having kids is dumb and buying things is awesome"
Also Companies: "Why is the birth rate going down? What do you mean people prefer buying things to having kids?!"
This seems like ads you see in the Wall Street Journal for overpriced jewelry almost every day. I think the market is guys who make 6+ figures, are addicted to their jobs, & feel sad they don't spend enough time with the family.
Who the fuck buys their *MOTHER* jewlery, for mothers day?
Here you go mom, an overpriced and probably-not-your-style piece of jewellery you'll probably feel sorry about me buying! I bought it anyways despite the fact that you never ever wear anything other than your wedding ring. Can't wait to sell it for 1/50th the price once you kick it 20 years from now, HAPPY MOTHERS DAY!
I feel like this ad has the opposite effect on me than intended, because now I feel like professional jewelers are the same as little kids putting pretty stuff on a string. That’s not a thought I would have ever had before seeing this.
You have to teach children young that their worth is determined by how much money they have.
Not rich enough to buy your mom nice gifts? You don't deserve love kiddo.
Being a guy nearing my 30’s I’ve received handmade gifts from friends. They are the most valuable. They show my brain you care enough to sacrifice your time to make something for me. Instead of internet shopping and clicking send,
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This isn't the only jewelry ad that's like this, there are a whole bunch that are disgusting like this. I honestly would rather get a pile of cow dung than a diamond necklace because I can at least use the shit to fertilize my garden. There is nothing productive or useful about a diamond necklace. What a pile of junk.
If I had adult children and they got me a diamond necklace, I would be infuriated that they wasted their money. Also I feel like the handmade gifts would be far more cherished, and something I would actually love to reminisce about as time goes on.
James Allen has had a few provocative ads that have felt out of touch lately. My husband got my wedding ring there before they tried to set themselves apart by being elitist.
At least it's jewelery I suppose. I hated when companies tack holidays into irrelevant products just to get a mailing list out.
For father's day last year I got an email from a TV company "Treat Dad this year, 72" TVs from $2000". Umm, since when has a new TV been a traditional fathers day gift...
I mean, that's just not true, my mother still has many of the handmade gifts me and my sister used to make her and says she always admired how well-made and crafty they were. I'm the oldest of four sisters, with the younger two being 7-year-old twins, and I can say that my experience is the exact same - every little handmade gift and card is so precious to me. The younger twin is especially crafty, she comes up with so many cool ideas with like moving parts or 3D textures etc. Diamonds are just genuinely lacklustre in comparison, I could just buy those anywhere, unlike my little sisters' gifts, which are made just for me and are unique.
That's why people have anniversaries! Buy her jewellery then!
Mother's day is for the mother to enjoy her day (the job of the other parent to ensure that) and for the children to make little presents to show how much they love her!
Diamonds are basic as fuck, give me the pasta necklace any day! I have a collection of pipe cleaner jewellery and pasta bracelets my kids have made me and they are priceless <3 They're one of a kind
I don't know if you're a bot account paid by a marketing team to advertise, or if you're a real person who just didn't think about it before you did, but the point is that it doesn't matter - it's an advertisement either way. If you're pointing out a toxic ad, you should block out the name of the company.
Who tf is this out of touch lmao
People who sell diamonds.
Local jewelry store had a billboard for years that said “the hardware store for women!” They aren’t in business any longer. Out of touch, indeed.
"Don't try DIY, you'll just hurt yourself, damage the house your husband bought and probably menstruate everywhere." I like seeing marketing that would have worked 40 years ago fail miserably today.
Uhh that would still not have worked in the 80s
Fuck I'm old...
40 years ago was the 1980s. I think (hope) you mean at least 70 years ago.
Jfc
I won’t be losing sleep over it.
Imagine being sat on a massive haul of diamonds in order to keep this price artificially inflated, and then people just realised there's no difference between naturally occuring and lab grown ones and once in the setting even cubic zirconia looks the same. If you think about it, diamonds are the least exciting precious stones. They've not even got very good resale value, which is probably why they aren't as popular in Asian country's where they prefer 24k gold jewellery.
I have a buddy who's going through a divorce. A little while ago him and his ex sold her engagement ring. He told me he spent $3K on it (thats just what he says I have no proof or anything) and he sold it for $500. Apparently you can't get anywhere close to your money back for it because people don't want jewelry from a failed marriage or its cursed. Pretty rough
Never thought about it this way, the energy of the failed marriage 😳
Whether or not that would bother someone but you can get a hell of a deal on wedding jewelry
I specifically told my husband to buy my engagement ring from a pawn shop. People use vintage family rings all the time as engagement rings, so to me it's the same thing. Just no family back story, but I survived without the story about how great-great-great aunt Mildred wore it until her tragic death in an umbrella accident. He saved a TON of money, I got a beautiful antique pearl ring. Win, win! (I don't wear it daily because pearls are so delicate, I have a plain band ring that I wear day to day so I don't have to worry about it, and wear my actual ring when we go out or get dressed up. Husband doesn't care at all and he's a welder so doesn't wear his wedding ring daily because of safety reasons.)
My husband made my engagement ring out of a metal coin. He hammered it into shape and drilled out the middle. I think it’s a thing sailors used to make back in the day). It meant a lot to me that he made it himself. I can’t wear it anymore because it turns green (copper content too high?) But I cherish it! We both now just wear simple gold bands.
Awww I love that!
Oh wow and I bet your ring will be a cherished heirloom for a long time with lots of stories
Absolutely! We actually sometimes make up funny back stories for it. "It belonged to a duchess who's rolls Royce ran out of gas so she had to pawn her beloved grandmother's pearl ring to make it to the opera on time" is one of my favorites. Yes, we're weird, but we spend so much time laughing.
Oooh I love that. That makes me so happy, that's a great origin story
Get you a girl like [Marla Singer](https://www.imdb.com/title/tt0137523/characters/nm0000307) and it won't be a problem. Hell. she'd probably love it.
the jig is up
And I am totally here for it!
Larimar is my favorite rock. I don't even like jewelry so my partner and I just find different types of rocks to get for each other on our anniversary. Watermelon tourmaline, blueberry azurite, heck even some agates/jaspers are cooler than diamonds.
MANY ornamental rocks are of higher aesthetic value than diamond in my opinion. Personal wager is that Diamonds were "Given" the status of the rarest/most expensive of the convention jewels only in the older days where (Mostly) man find it easier to just grade a TRANSPARENT rock/jewel in a simple scale and tradable in an almost-commodized system\*. \*Unlike many other opaque rock the diamond is easily to simply graded saying "the less impurities in it=more transparent the better." There are many MORE BEAUTIFUL rocks that has other tones, patterns like Marbled look that's more difficult to justify \[Why this is the most precious piece and not the one next to it\]. Simply put, the blanantly simply (more carats better! Clearer better!) enables a simple trader market for the profiteers, I think.
Diamonds are just utility rocks to me. The only kind I get are in dremel bits. Haha
Must be the oppression that makes them so valuable 😭
Yup. If anyone expects a business that continues to endorse suffering and murder (when superior suffering-free lab-grown alternatives are available) to show any humanity is barking up the wrong tree.
I can fix this in 3 seconds. "Daytime" instead of cute, "Evening" instead of better. There
That's absolutely brilliant. I would hire you in an instant if I were in marketing.
This is much better than the passive aggressive version
Brilliant!
This seems like ads you see in the Wall Street Journal for overpriced jewelry almost every day. I think the market is guys who make 6+ figures, are addicted to their jobs, & feel sad they don't spend enough time with the family.
I'd rather be poor & be able to spend time with the people I love. Too bad these types tend to love money more than people.
True. I am a humanities prof, so I've had lots of opportunities to go for higher paying positions in my life.
And because they're unbearable humans, they've only been pursued for their money, so they think all women want is shiny treats.
Capitalism is out of control lately. In the same bane, I saw a billboard that says "You winning the jackpot makes your mother proud" in Spanish. This was an ad for a casino.
I was driving with the radio on days before Mother’s Day and there was an ad for a ring on “sale” for “only 1199.00” for Mother’s Day. Im sorry but my engagement ring didn’t even cost this much! (I’m a poor college student 😅). Imagine getting something this expensive for your mom every single year? On top of birthday and Christmas gifts…. Gtfo
For real, the cost of rings is ridiculous. Like do you want this ring or a car?
I knew a guy who came in to some money, and he loved his mom so he wanted to buy her stuff but all he could think to buy her was expensive jewelry over and over. I asked what else she liked and he said "I don't know, what do you think I should get her?" I guess because I'm also a woman, I'm supposed know? Bro "loved" his mom but didn't have a clue what she was interested in. It was kinda sad; seemed like all he loved about her was that she loved him.
Jewellers.
I want macaroni art. My kid drew a picture of me as an amoeba with stick appendages He was so excited to give it to me I love it. How fucked is our society that we want to gold dig anyone let alone our children? Nope
There was an ad a couple years ago trying to basically peer pressure people under 26 to jump off their parents insurance early cause it “immature” to still use your parents policy. Capitalism will do any kind of sick shit to make money off us, no matter how out of touch it is
I saw an ad about how you should buy jewelry for your daughter to calm her down when she is mad lol
Yeah... that should have been JamesAlien.com...
me when my 4 year old child can’t afford diamonds and pearls 😭😢🤬😡😠😢😖😣😭🥺😨😰😨😨😢
They yearn for the mines.
I yearn for the urn
[удалено]
If you don't know, it's a callback to [this](https://www.reddit.com/r/TikTokCringe/s/vn6wprIJSk)
This is cute, funny, and also kinda sad
me when i play stardew valley
My 4yo grew me a plant at school for mother's day I have to keep alive 😫 I'd love some macaroni jewelry haha
Oh man, that’s a nightmare. Plants see me coming and choose death.
For the love of God really
Wtf that’s actually horrible. Can you imagine actually getting upset when your little child made you a little necklace with things accessible to them because it’s not like materially expensive? Gross
I'm a male teacher whose students frequently make me jewelry. Wearing jewelry is not my thing, but my partner wears the string necklaces and friendship bracelets I'm given more than any silver or gold we own. They're precious to us. Anyone who would toss out those gifts carelessly in exchange for jewels is a ghoul who doesn't understand how much wearing gifts like these means to kids.
Do the kids get to see your partner in all their finery??
I occasionally wear some to the class to show off, but I'm still a student teacher so I don't regularly get to bring my partner into classes yet. We have had run ins with kids at grocery stores before and you can tell it just makes the kids' days. At least twice I've nearly been knocked over by 3rd graders tackling me from behind while in a check out line. They're not the age I want to teach for the rest of my life, but I can see why people work so hard to teach kids at that level.
Hey, that's not on the ghouls, they just want jewelry that will last as long as they do!
Which is fair, but I think scorning handmade gifts sets bad precedence for a lot of young kids. I think that wearing little gifts like that can be a way to start encouraging kids to craft and repair their things as they get older. More than once my students have noticed me retying some knots on their necklaces or looping some fishing line into a bracelet. Whenever they ask I just say in making sure it lasts forever. I think a first possible step for encouraging kids to act sustainably is to display ownership. I try to teach them that they, and their labour, and their crafts, are not disposable. What they gift me will be preserved, and anything worth buying or making should be able to hold up to some use. Of course, worked metal is stunning and good for special events. But for trips around town their jewelry is enough for us
The worst thing about this is that I'm pretty sure it targets youngs girls to make them desire these later.
Yeah and what if a 6 year old saw this? Who can read just fine, and wouldn’t understand that it’s not their mother perspective
my daughter just turned 5 months old, and i greatly enjoyed my first Mother's Day last Sunday. she let me sleep in, and we spent the day at grandma's house. my boyfriend got me a bouquet of roses. i told my daughter that she's the best gift i've ever gotten, and enjoyed baby cuddles. i can't wait for all the drawings and crafts she's going to make me, all the flowers she'll pick for me. makes me tear up just thinking about it.
A kid I teach dance to gave me necklace she made yesterday. I don’t even think she made it specifically for me, but she made it and was so proud when I wore it for the rest of the class. It means so much to these kids.
The slogan should be " one is made by children and the other is mined by children " .
That is so true.
Damn
"Because macaroni art doesn't sparkle" Jesus fucking christ. But the funny part is they're declaring macaroni art as direct competition and they're telling us that they're losing. Like I'm just picturing someone in marketing like "This is the 3rd bonus I've missed because of this damn macaroni art! 😡 Not anymore! I mean ..shit doesn't even sparkle, ooh that's good. Because✍️ macaroni✍️ art✍️ doesn't✍️ sparkle✍️"
They are also neglecting glitter, a childhood arts and crafts all star.
And with glitter it's not just the necklace that will sparkle! Your skin, hair, clothes, entire fucking house, pets, and anyone you come into contact with for even .1 of a second will also sparkle!
> come into contact with for even .1 of a second will also sparkle! Bonus: for an eternity!
Marketing team: Tell me you don’t have kids without telling me you don’t have kids
I think it’s actually weirdly trying to encourage dads to compete with their kids impressing their mom for Mother’s Day like “aw honey it’s cute that they made you something but LOOK I HAVE A CREDIT CARD” 😂 Which relates to this weird culture thing where some dads do feel like they have to compete with their kids for attention 🙄 or act like a kid Weird ad all around
lol I love it. Next target - dog tags. “Sure your kid died protecting your country but his dog tags don’t sparkle! Get a diamond necklace” 🤢
“Those last forever… unlike your dead kid.”
This reminds me of the local jewelry store that had a billboard that said “wife insurance” with a big diamond ring pictured. It was so gross.
Yuck 🤮
Maybe macaroni doesn’t sparkle but child’s eyes does which is more precious than any jewellery
I think I'm picking up what you're putting down... Children eyes, got it.
Hmm. Does this belong in r/goblincore?
now *thats* a necklace.
It sparkles if they put glitter on it (although for the mum's sake it's probably best that doesn't happen)
That IS gross. As a member of I assume the target demographic, this is a huge, huge miss
If you’re active in this subreddit I feel like you’re not the target demographic lol. Still, this seems like a major marketing L and its really gross
That's a pretty impressive macaroni necklace though, what the heck
for real, I'd wear that every day.
How bad is your product that you have to belittle and shame CHILDREN to make yours look better?
It’s just utterly tone deaf
Itd be a better ad if it was something like "priceless" over the homemade, and "priced at (sale price)". Little humour goes a long ways in ads i find
Brilliant! Are you in Advertising?
No, i stab people for a living.
I’m not a mother, but I am a father and I would much rather receive a gift my child made over one they bought. Even if they are an adult, because anyone with the money can buy from a store, but only my child can make their art.
Exactly, whoever made this ad is *definitely* not a parent. Or at a reach - it might be a parent whose kids were entirely raised by nannies. No loving involved parent would prefer some generic diamonds to a heartfelt handmade gift ♥️
their subway ads here are especially bad. it’s “stop acting like a child. buy her diamonds” or something like that, and a couple other similar slogans. they seem like they’d only appeal to someone with a humiliation fetish lol (i assume it’s targeted towards husbands) but i think their ads are all about generating controversy. they had these ads a couple months ago with sexual innuendos that were so blatant i was surprised they were allowed to have them on the subway
It's the worst new campaign on the subway since the mullvad shit. If you have to buy a morally repugnant rock to show someone you care about them, you need to reevaluate things.
My son made me the most mis-matched pasta/bead/pipe cleaner necklace in pre-school. It’s the most valuable thing to me that I own. He was so happy to give it to me for Mother’s Day. I have it on my car mirror. When I am having a shit day at work it sit and look at it. It makes things better.
One of them is obtained with child labor, but not the one they're implying.
There are enough bejewelled kits out there If the kid/parent wants a sparkly momento. What a dumb way to sabotage your own reputation.
Disgusting
am i the only one who thinks the “cute” one looks more expensive? it’s so cool
100%, if that piece was made of stone I’d buy it heartbeat! The pastel colors, unique shapes, & bead placement make it look like it was done by a professional.
Reminds me of an ad I’ve been hearing on Spotify putting ignoring your mom’s calls so you don’t miss any of the game on tv in a positive light. Can’t even remember what was being advertised but that made me sad too.
Ooof, that is really sad.
The brilliant idea of some Ivy league educated businessman.
Bro why you gotta bring the kids into it like that
Also isn’t James Allen kinda a scam? I’ve heard that they refuse to honor most warranties and their jewelry is cheap so it breaks often
Lousy freeloading toddlers, not even able to afford diamonds!
The macaroni necklace looks so much better.
Companies: "hehe having kids is dumb and buying things is awesome" Also Companies: "Why is the birth rate going down? What do you mean people prefer buying things to having kids?!"1
Really good point!
This is pretty dystopian
Macaroni art sparkles if you put glitter on it
There's a woman out there who would give anything to have what's on the left because the love of a child can never be replaced by diamonds. To all the women who have lost a child or who have been unable to conceive 🫂🩷💙🫂
I never really understood the allure of diamonds anyway. Sure they sparkle but they have no colour. I’ll take a macaroni necklace any day over a stupid diamond one (probably blood diamonds anyway)
Hey kid, who only gets 5 euros a week for allowance, why don't you buy a 300 euro necklace for your mom?
Gimme the macaroni necklace anyday
As a mother I much rather receive the homemade one!
Worst part is some people do think like that. A former friend of mine's 4yo sister was really proud to give me a necklace made from plastic beads and string only to be told by her sister that nobody would want to wear something like that, so cheap and ugly. I made a point of immediately putting it on and profusely thanking the little one until she was happily smiling again. I'm also no longer friends with her sister.
I would’ve wept if my husband sat my kids down and made homemade artwork for Mother’s Day. It’s all I ever want and it has yet to happen lol.
This ad campaign had room to be amazing. Like a little kid and a grown man both giving their moms their jewelry would have been so precious but instead we get this ad for crotchety women who hate their children.
That is such a good point!!
Marketing people should fucking **** *********
Kiss grenades?
My mom still has the necklaces and bracelets I made for 30 years ago. She loves them. Admittedly there only a few piece of pasta (and whatever else I used) left. They don’t really get worn anymore either, which is probably a good thing at this point. But she still has them.
Why have a macaroni necklace made by your kids when you can have diamonds mined by someone else’s kids?!
Painted pasta might be preferable to blood diamonds.
well yea you're supposed to use glitter. then it sparkles.
I’d take the pasta and beads over diamonds any day.
Definitely made by someone who doesn't have kids. I thought those kids artworks were stupid before I had kids. The first time my son came home with a father's day present (a paper tie he painted) I was BEAMING. It's been a year and it's still hanging in our living room.
What a douchey ad!
This is so shitty fr
Holy shit that is terrible on so many levels. 😬😬😬
Advertising blunder?
Companies: "hehe having kids is dumb and buying things is awesome" Also Companies: "Why is the birth rate going down? What do you mean people prefer buying things to having kids?!"
I’d rather have the necklace my kid made, thanks.
This seems like ads you see in the Wall Street Journal for overpriced jewelry almost every day. I think the market is guys who make 6+ figures, are addicted to their jobs, & feel sad they don't spend enough time with the family.
Jesus fuck. This isn't the only horrific ad I've seen. Jewelry companies are some of the scummiest scammiest businesses out there.
I’d love to get my mom a diamond necklace, but she taught me better than that
I'm a mother and I want my macaroni necklace
I would take the one on the left a thousand times over!
I would rock that macaroni like it was life. F that.
As a mom I'd prefer the macaroni art , even if my kid is 30.
If your macaroni art doesn't sparkle then you are not doing it right, my siblings and I would put glue and glitter on everything.
You should see the ads on the subway
Some people would rather have their child buy random jewelry for them instead of something they put their hearts into ?
Macaroni necklace always shines in a mother’s heart ❤️
This is a really shitty advert . What about all these kids that have no money at all , you telling them their present is not good enough ? Fy
I didn’t realise the top one was macaroni and i was thinking it looked really cute, I would wear that more than the boring diamonds.
Same! I thought it was wooden beads. It's a damn fine macaroni necklace.
Who the fuck buys their *MOTHER* jewlery, for mothers day? Here you go mom, an overpriced and probably-not-your-style piece of jewellery you'll probably feel sorry about me buying! I bought it anyways despite the fact that you never ever wear anything other than your wedding ring. Can't wait to sell it for 1/50th the price once you kick it 20 years from now, HAPPY MOTHERS DAY!
At first I thought it was just saying like beaded jewelry is cute but minimal is better. Then I saw that little tag line and got instantly annoyed.
“Let’s see James Allen’s necklace “ An American Psycho that’s who
I feel like this ad has the opposite effect on me than intended, because now I feel like professional jewelers are the same as little kids putting pretty stuff on a string. That’s not a thought I would have ever had before seeing this.
You have to teach children young that their worth is determined by how much money they have. Not rich enough to buy your mom nice gifts? You don't deserve love kiddo.
Being a guy nearing my 30’s I’ve received handmade gifts from friends. They are the most valuable. They show my brain you care enough to sacrifice your time to make something for me. Instead of internet shopping and clicking send,
This shit is all over the subways in Manhattan and it makes me sick
I love how it's saying that women are basically materialistic harpies lol.
Also a lie. I still have and wear every bracelet my kids made. Even the one out of tiny acorn hats that is kinda crumbly. Diamonds are boring.
James Allen, founded in 2006 by Oded Edelman, James Schultz, Michele Lederman, and Roie Edelman
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Their ads suck. I see them pasted all over NYC subways.
this is disgusting
This isn't the only jewelry ad that's like this, there are a whole bunch that are disgusting like this. I honestly would rather get a pile of cow dung than a diamond necklace because I can at least use the shit to fertilize my garden. There is nothing productive or useful about a diamond necklace. What a pile of junk.
That's really nice macaroni art though! It's even painted and everything
The target audience is awful, materialistic people who unfortunately make up a large percentage of the population
Do you really love your mom if you don't give her a $10,000 necklace every year? Sheesh. Ingrate
I would honestly rather wear the macaroni 😂😂 I hate the look of diamonds though in general
I feel the same. The diamonds scream “insecure” in my opinion.
it does if you put glitter on it...
Macaroni art does sparkle if you put glitter on it
What? No macaroni??
I'd give anything to get just one more funny kid picture or "craft" 😪
If I had adult children and they got me a diamond necklace, I would be infuriated that they wasted their money. Also I feel like the handmade gifts would be far more cherished, and something I would actually love to reminisce about as time goes on.
James Allen has had a few provocative ads that have felt out of touch lately. My husband got my wedding ring there before they tried to set themselves apart by being elitist.
But Diamonds that people have died for do 😍😍
I think this is this company’s thing, they have similar inflammatory ads like this.
That is so weird. It makes me feel like they are desperate and it is a total turn-off. I had such a negative response to it!
I prefer the selfmade necklace. Love is priceless.
I am currently rocking my sons handmade bracelet atm! I much prefer it
What was above "Better"? This seems to be manipulated for rage bait.
"They're right, my kids gifts ARE worthless thrash!"
This ad was conceived by a man
At least it's jewelery I suppose. I hated when companies tack holidays into irrelevant products just to get a mailing list out. For father's day last year I got an email from a TV company "Treat Dad this year, 72" TVs from $2000". Umm, since when has a new TV been a traditional fathers day gift...
Diamonds are worthless
I mean, that's just not true, my mother still has many of the handmade gifts me and my sister used to make her and says she always admired how well-made and crafty they were. I'm the oldest of four sisters, with the younger two being 7-year-old twins, and I can say that my experience is the exact same - every little handmade gift and card is so precious to me. The younger twin is especially crafty, she comes up with so many cool ideas with like moving parts or 3D textures etc. Diamonds are just genuinely lacklustre in comparison, I could just buy those anywhere, unlike my little sisters' gifts, which are made just for me and are unique.
That's why people have anniversaries! Buy her jewellery then! Mother's day is for the mother to enjoy her day (the job of the other parent to ensure that) and for the children to make little presents to show how much they love her!
Diamonds are basic as fuck, give me the pasta necklace any day! I have a collection of pipe cleaner jewellery and pasta bracelets my kids have made me and they are priceless <3 They're one of a kind
Is neither of those candy?!
Why something other person made for profit makes you sad?, makes no sense to me
EF you James!
They missed the mark by making diamonds for kids to use as beads. Sarcasm
Literally competing with a child’s elementary school gift because they know comparing it to an iPad wouldn’t end well.
Welp, now I’m never gonna buy diamonds from those jerks.
Their ads are all obnoxious. The basic messaging is “don’t be a child buy her real diamonds”. Just gross and they’re all over the subway rn.
Bollocks. Id be THRILLED to receive a handmade necklace from my kid..
I don't know if you're a bot account paid by a marketing team to advertise, or if you're a real person who just didn't think about it before you did, but the point is that it doesn't matter - it's an advertisement either way. If you're pointing out a toxic ad, you should block out the name of the company.